Cafes and restaurants
The Monton Marketing Company has many years experience of marketing individual restaurants and cafés. A starting point plan for a launch or re-launch can be found below. Much research and some marketing can be undertaken locally, or with additional support from the MMC. The image shows the 'before' picture of a recent client's cafe. Further details (of this plan, and MMC's services) are available on request
Starting point café marketing plan
3 likely elements in a café marketing plan.
- Actual (re-)opening (pre-open and / or on the day)
- Ongoing Marketing
- Miscellaneous
1 Actual Opening
Target:
Agree goals (awareness, contact building, PR, networking, etc)
Research and agree target markets
Proposition:
Decide on food and marketing materials
Marketing:
Target appropriate guest list
On the opening day
Target
Customers (hopefully) from passing trade
Proposition
As agreed
Marketing:
Awareness
Emarketing
PR
Leaflets
etc
2 Ongoing Marketing
Networking
Networking groups
Friends /members of family / business contacts - leaflets
OAP networking.
Schools
Leaflet drop
A) Children/Family market
Ask at the Leisure centre
- Identify additional local customer footfall sources
- etc
B) Local Housing
- Distribute leaflets around areas identified as appropriate to target market (general family housing).
C) Via local garage / car wash (coming from the M6) Get them to give out leaflets.
D) (Mostly) OAP buildings/care homes
- Distribute through letterboxes?
On-site adverts/leaflets
Advertise breakfast delivery service
Advertise lunch delivery service
Advertise these, and hot dish of the day on the website
Repeat business:
- loyalty card
- etc
3 Miscellaneous
Brand:
Research and identify brand
Logo:
Design logo to compliment brand
Decoration:
Use ideas from brand and logo.
Etc
General
- Comments on request
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