Third Sector Marketing
With years of experience marketing for charities and not for profit organisations, I know all about the limitations of making the most of small budgets. With no money for newspaper ads, you have to be sure that any advertising will pay for itself, either with additional revenue or by achieving a specific goal for the charity
COMMUNICATIONS: Do you have special messages you need to send to members? Mailings, (logistics, postage printing etc) words and copy, design, e-brochures, website re-brand and development: I have worked on all these areas in the past, for big international companies – you can now (through me) use their research and years of experience, and get specialist knowledge in the field at a special charity rate.
VENUES: Another example: do you have a meeting room or party venue? Every day it stands empty is lost revenue. An extra Friday and Saturday night rental, and the initial marketing costs could be covered – with every additional booking after that being profit!
AWARENESS: Building awareness of your charity is another way I can help – website development (from scratch for surprisingly little budget, or input to your existing site) – online marketing using social media – PR – traditional leaflets and advertising: all tried and tested options.
FUNDING: There might even be a way to obtain funding from government bodies – and I’m happy to help source this, too. If any of this is of interest, give me a call / send an email and I’ll get back to you soon.
My own NFP project
VDay 2011 was possibly the biggest event I have been involved with. The role turned out to be a cross between event manager, marketing director and operations officer. We achieved all our goals, with:
- a celebrity host (Gill Halfpenny),
- hundreds of tickets sold,
- IWD awareness raised,
- funds for the Birdhouse Fund
- The Great Hall (donated by Manchester City Council) filled
- VIP reception hosted by the Mayor of Manchester
- hundreds of amazing women taking part